Here we build a marketing method that puts business growth to the centre of every strategy. The main focus is on data and analytics, goal setting, test and experimentation. We put more emphasis on understanding different type of customers and adjusts channels and messaging based on that.
The course's build strategies to regularly reevaluate marketing channels in order to establish how well they contribute to growth.
We also explore how we can use existing customer base to drive additional sales & business scaling.
We analyse digital and non digital channels, often with most of the focus going to digital channels.